Reducing friction

Do you really need all the steps in that checkout process?

Or that complicated project management system that seems to have more time dedicated to it than the work you need to do?

Or three different ‘distraction free’ writing apps on your computer? (Yes I’ve done this).

Maybe take a moment to clear out some of it and see how much better you and your customers feel.

The trick is not to spend all your time trying to reduce friction as some kind of productivity hack.

That would be the worst kind of friction of all.