…but all too important.
- the automatic email someone gets after subscribing to your newsletter or buying something from you
- the ‘thank you’ page someone sees after finishing the checkout process
- the ‘how to login’ email someone receives from you after registering for your service
Most of them easily editable in MailChimp / WordPress etc.
Most of them rarely, if ever, seen by you.
Most of them also an easy way to turn an otherwise dry, boring message into something that makes someone feel excited, appreciated, involved.
(Maybe someone that goes on to be a big advocate for your business who is anything but easily forgotten).